Looking towards the northeast corner of Gerrard St and Yonge St in the Downtown Yonge area of Toronto.
The archive photo features numerous signs on a building for sale, including an advertisement for Coca-Cola promoting a six-bottle carton priced at 27¢ and mentions of “Canada Dry’s,” Ringling Bros. Barnum & Bailey, and Mother Parker’s Tea.
The building in the current photo was once home to the Coronet Theatre, which was initially named the Biltmore Savoy Theatre.
Then and Now

SOURCE
- Photo: Denise Marie for TorontoJourney416
- Vintage Photo: City of Toronto Archives
- City of Toronto: Maps
- Toronto City Directory courtesy of Toronto Public Library
