Pizza Pizza – 967-11-11 Call Pizza Pizza, hey, hey, hey!

Vintage Pizza Pizza commercial (Pizza Pizza Ltd)
Vintage Pizza Pizza commercial (Pizza Pizza Ltd)

Michael Overs opened his first Pizza Pizza store on New Year’s Eve in 1967. It was located at the corner of Parliament, and Wellesley Sts in Toronto and that store still exists today.

Michael Overs, Pizza Pizza’s Founder

Mr Overs grew up in The Beaches neighbourhood and began working full-time at 17. He was an entrepreneur and, a decade later, opened that first pizza shop in the Cabbagetown neighbourhood. In the early days, 90% of the business was delivery.

The founder, Michael Overs, was always thinking of innovations. One of those inventions was a pizza delivery bag. He worked with an upholsterer to design the pouch, and it’s believed to be one of the first insulated pizza delivery bags in the world. Who can forget their legendary old advertising jingle “‪967-11-11‬ call Pizza Pizza, hey, hey hey!”

His son-in-law, Paul Goddard, took over the company’s leadership as CEO when Mr Overs passed away in 2010.

Supporting Local & Canadian Businesses

Pizza Pizza locally sources its toppings. Their mozzarella cheese is made with 100% Canadian milk, and the wheat in their dough is also 100% Canadian. They also offer gluten-free and vegan options.

The company’s Slices for Smiles Foundation has raised over $3 million for the Children’s Miracle Network. During their spring campaign, customers can order a Smile Pizza and a portion of the proceeds are donated to support children’s hospitals across the country.

From its modest beginnings in the original 300 square-foot store, the company has grown to over 750 quick-service pizza stores. Both owned and franchised, they have more than 5,000 workers across Canada under the Pizza Pizza and Pizza 73 brands.

Pizza Pizza Photos

Late 60's to early 70's - Pizza Pizza, the original store at Wellesley & Parliament Sts (Pizza Pizza Ltd)
Late 60’s to early 70’s – Pizza Pizza, the original store at Wellesley & Parliament Sts (Pizza Pizza Ltd)
1972 - Pizza Pizza, the original store at Wellesley St E and Parliament St
1972 – Pizza Pizza, the original store at Wellesley St E and Parliament St (City of Toronto Archives, Fonds 2032, Series 841, File 31, Item 12)
2020 - Pizza Pizza, the original store at Wellesley & Parliament Sts
2020 – Pizza Pizza, the original store at Wellesley & Parliament Sts
Late 60's to early 70's - Pizza Pizza, the original store at Wellesley & Parliament Sts (Pizza Pizza Ltd)
Late 60’s to early 70’s – Pizza Pizza, the original store at Wellesley & Parliament Sts (Pizza Pizza Ltd)
1972 - Pizza Pizza on Bloor St W, east of Spadina Ave on the north side
1972 – Pizza Pizza on Bloor St W, east of Spadina Ave on the north side (City of Toronto Archives, Fonds 2032, Series 841, File 55, Item 7)
1989 - Pizza Pizza hot air balloon at the West Mall fair
1989 – Pizza Pizza hot air balloon at the West Mall fair (City of Toronto Archives, Fonds 124, File 18, ID 278)
1998 - Pizza Pizza at Queen St W and Beverley St, northwest corner
1998 – Pizza Pizza at Queen St W and Beverley St, northwest corner (City of Toronto Archives, Fonds 1907, File 131, Item 12)
2020 - Danforth & Broadview Avenues, southwest corner
2020 – Danforth & Broadview Avenues, southwest corner
2020/1922 - Bloor St W & Bathurst St, northwest corner
2020/1922 – Bloor St W & Bathurst St, northwest corner (City of Toronto Archives)
2020/1972 - Pizza Pizza at Broadview Ave & Danforth Ave, southwest corner
2020/1972 – Pizza Pizza at Broadview Ave & Danforth Ave, southwest corner (City of Toronto Archives)
2020/1972 - Pizza Pizza/CIBC at Church St & Dundas St E, southwest corner
2020/1972 – Pizza Pizza/CIBC at Church St & Dundas St E, southwest corner (City of Toronto Archives)
1976 & 2020 - Bloor St West, east of Spadina Ave
1976 & 2020 – Bloor St West, east of Spadina Ave
2021/1998 - Queen St W and Beverley St, northwest corner
2021/1998 – Queen St W and Beverley St, northwest corner (City of Toronto Archives, Series 1907, File 131, Item 12)
Vintage Pizza Pizza commercial (Pizza Pizza Ltd)
Vintage Pizza Pizza commercial (Pizza Pizza Ltd)
Pizza Pizza delivery pouch (Pizza Pizza Ltd)
Pizza Pizza delivery pouch (Pizza Pizza Ltd)
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