Pizza Pizza – 967-11-11 Call Pizza Pizza, hey, hey, hey!

Vintage Pizza Pizza commercial
Vintage Pizza Pizza commercial (Courtesy of Pizza Pizza Ltd)

Pizza Pizza, the original store, is located at 68 Wellesley St E (just west of Parliament St on the south side and that store still exists today) in the Cabbagetown neighbourhood of Toronto.

Michael Overs, Pizza Pizza’s Founder

Michael Overs opened his first Pizza Pizza store on New Year’s Eve in 1967. Mr Overs grew up in The Beaches neighbourhood and began working full-time at 17. He was an entrepreneur and, a decade later, opened that first pizza shop in the Cabbagetown neighbourhood. In the early days, 90% of the business was delivery.

The founder, Michael Overs, was always thinking of innovations. One of those inventions was a pizza delivery bag. He worked with an upholsterer to design the pouch, which is believed to be one of the world’s first insulated pizza delivery bags. Who can forget their legendary old advertising jingle “‪967-11-11‬ call Pizza Pizza, hey, hey hey!”

His son-in-law, Paul Goddard, took over the company’s CEO role when Mr Overs passed away in 2010.

Supporting Local & Canadian Businesses

Pizza Pizza locally sources its toppings. Their mozzarella cheese is made with 100% Canadian milk, and the wheat in their dough is also 100% Canadian. They also offer gluten-free and vegan options.

The company’s Slices for Smiles Foundation has raised over $3 million for the Children’s Miracle Network. During their spring campaign, customers can order a Smile Pizza and a portion of the proceeds are donated to support children’s hospitals across the country.

From its modest beginnings in the original 300-square-foot store, the company has grown to over 750 quick-service pizza stores. Both owned and franchised, they have over 5,000 workers across Canada under the Pizza Pizza and Pizza 73 brands.

Pizza Pizza Photos

Late 1960s to early 1970s - Pizza Pizza, the original store located at 68 Wellesley St E just west of Parliament St in the Cabbagetown neighbourhood of Toronto
Late 1960s to early 1970s – Pizza Pizza, the original store located at 68 Wellesley St E just west of Parliament St in the Cabbagetown neighbourhood of Toronto (Courtesy of Pizza Pizza Ltd)
1972 – Looking southwest towards Mac’s Milk and the Pizza Pizza original store at 68 Wellesley St E just west of Parliament St in the Cabbagetown neighbourhood
1972 – Looking southwest towards Mac’s Milk and the Pizza Pizza original store at 68 Wellesley St E just west of Parliament St in the Cabbagetown neighbourhood (City of Toronto Archives, Fonds 2032, Series 841, File 31, Item 12)
2020 - Looking southwest towards Jamestown Milk and the Pizza Pizza original store at 68 Wellesley St E just west of Parliament St in the Cabbagetown neighbourhood
2020 – Looking southwest towards Jamestown Milk and the Pizza Pizza original store at 68 Wellesley St E just west of Parliament St in the Cabbagetown neighbourhood
Late 1960s to early 1970s - Pizza Pizza, the original store located at 68 Wellesley St E just west of Parliament St in the Cabbagetown neighbourhood of Toronto
Late 1960s to early 1970s – Pizza Pizza, the original store located at 68 Wellesley St E just west of Parliament St in the Cabbagetown neighbourhood of Toronto (Courtesy of Pizza Pizza Ltd)
2020 – Looking southeast towards Pizza Pizza, the original store located at 68 Wellesley St E just west of Parliament St in the Cabbagetown neighbourhood of Toronto
2020 – Looking southeast towards Pizza Pizza, the original store located at 68 Wellesley St E just west of Parliament St in the Cabbagetown neighbourhood of Toronto
Michael Overs opened his first Pizza Pizza store on New Year's Eve in 1967
Michael Overs opened his first Pizza Pizza store on New Year’s Eve in 1967 (Courtesy of Pizza Pizza Ltd)
June 21, 2001 - Pizza Pizza Canada Day event announcement with Mayor Mel Lastman
June 21, 2001 – Pizza Pizza Canada Day event announcement with Mayor Mel Lastman (City of Toronto Archives, Series 2311, File 1356, Item 19)
1972 – Looking northeast towards Pizza Pizza on Bloor St W, east of Spadina Rd in The Annex neighbourhood
1972 – Looking northeast towards Pizza Pizza on Bloor St W, east of Spadina Rd in The Annex neighbourhood (City of Toronto Archives, Fonds 2032, Series 841, File 55, Item 7)
1998 – Looking northwest towards Pizza Pizza once at Queen St W and Beverley St in the Entertainment District
1998 – Looking northwest towards Pizza Pizza once at Queen St W and Beverley St in the Entertainment District (City of Toronto Archives, Fonds 1907, File 131, Item 12)
2020 – Looking southeast towards Pizza Pizza at Danforth Ave and Broadview Ave in the North Riverdale neighbourhood
2020 – Looking southeast towards Pizza Pizza at Danforth Ave and Broadview Ave in the North Riverdale neighbourhood
2020 – Looking north from Bloor St W towards Pizza Pizza, at 328 Bloor St W just east of Spadina Rd in The Annex neighbourhood of Toronto
2020 – Looking north from Bloor St W towards Pizza Pizza, at 328 Bloor St W just east of Spadina Rd in The Annex neighbourhood of Toronto
2020 – Looking northeast from Wellesley St E and Church St towards Pizza Pizza in The Village neighbourhood of Toronto
2020 – Looking northeast from Wellesley St E and Church St towards Pizza Pizza in The Village neighbourhood of Toronto
2020 – Looking northeast towards Pizza Pizza at the corner of Queen St W and West Lodge Ave in the Parkdale neighbourhood of Toronto
2020 – Looking northeast towards Pizza Pizza at the corner of Queen St W and West Lodge Ave in the Parkdale neighbourhood of Toronto
2020 – Looking southwest toward the corner of Dundas St E and Church St in Downtown Toronto. The building at 260 Church St was originally The Sterling Bank of Canada, then CIBC and later Pizza Pizza (which has since moved). The building received heritage status from the city in 2021
2020 – Looking southwest toward the corner of Dundas St E and Church St in Downtown Toronto. The building at 260 Church St was originally The Sterling Bank of Canada, then CIBC and later Pizza Pizza (which has since moved). The building received heritage status from the city in 2021
2020 – Looking southwest toward Pizza Pizza (which has since moved) at the corner of Elm St and Yonge St in the Downtown Yonge Area of Toronto
2020 – Looking southwest toward Pizza Pizza (which has since moved) at the corner of Elm St and Yonge St in the Downtown Yonge Area of Toronto
2022 – Looking southwest towards Jamestown Milk and the Pizza Pizza original store at 68 Wellesley St E just west of Parliament St in the Cabbagetown neighbourhood of Toronto
2022 – Looking southwest towards Jamestown Milk and the Pizza Pizza original store at 68 Wellesley St E just west of Parliament St in the Cabbagetown neighbourhood of Toronto
2022 – Looking towards the Pizza Pizza original store at 68 Wellesley St E just west of Parliament St in the Cabbagetown neighbourhood of Toronto
2022 – Looking towards the Pizza Pizza original store at 68 Wellesley St E just west of Parliament St in the Cabbagetown neighbourhood of Toronto
1989 – Pizza Pizza advertising with the hot air balloon at the West Mall fair
1989 – Pizza Pizza advertising with the hot air balloon at the West Mall fair (City of Toronto Archives, Fonds 124, File 18, ID 278)
Vintage Pizza Pizza commercial
Vintage Pizza Pizza commercial (Courtesy of Pizza Pizza Ltd)
Pizza Pizza delivery pouch
Pizza Pizza delivery pouch (Courtesy of Pizza Pizza Ltd)
Pizza Pizza box
Pizza Pizza box (Courtesy of Pizza Pizza Ltd)
Pizza Pizza sign at Danforth Ave and Broadview Ave
Pizza Pizza sign at Danforth Ave and Broadview Ave (Courtesy of Pizza Pizza Ltd)
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