Looking northeast on Queen St W, between Soho St and Spadina Ave, in Toronto’s Entertainment District.
Lou and Nat Turofsky are pictured in the archive photo, sitting in Lou’s first car. In the background, with the flat canopy, is the People’s Theatre. It was renamed the Rivoli Theatre in 1925; today, the Rivoli serves as a popular restaurant and nightclub venue at 334 Queen St W.
The Turofsky brothers, who operated Alexandra Studios, were renowned for their photography, covering a wide range of subjects from royal dignitaries and celebrities to beauty pageants and sporting events. They also held the prestigious title of being the official photographers of the Toronto Maple Leafs, and their extensive Turofsky Collection is housed at the Hockey Hall of Fame.
Then and Now

SOURCE
- Photo: Denise Marie for TorontoJourney416
- Vintage Photo: City of Toronto Archives
