Ed’s Warehouse – The Beloved Restaurant That Was an Attraction in Itself

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1972 – Looking northwest towards Ed's Warehouse Restaurant at the corner of King St W and Ed Mirvish Way (Duncan St) in the Entertainment District of Toronto
1972 – Looking northwest towards Ed’s Warehouse Restaurant at the corner of King St W and Ed Mirvish Way (Duncan St) in the Entertainment District of Toronto (City of Toronto Archives, Fonds 2032, Series 841, File 76, Item 8)

Ed’s Warehouse was once located at 266 King St W (at Ed Mirvish Way on the northeast corner) in Toronto’s Entertainment District.

The Reid Building

Built in 1904, the Reid Building was one of the first manufacturing buildings on the north side of King St W. The five-storey, Edwardian Classical style warehouse was designed for the Featherbone Novelty Manufacturing Company by architect Alexander Frank Wickson. Shortly after being constructed, the building was acquired by the novelty company’s manager, Alexander T Reid. The painted building was made of brick, brick cladding, stone and wood detailing. While the original building on the northwest corner of King St W and Duncan St was built in 1904, there were additions on the north (1909) and east (1913) sides.

A New Era in the Neighbourhood

In the early 1960s, Ed Mirvish, the founder of Honest Ed’s, had finished his restoration of the Royal Alexandra Theatre. At the time, that stretch of King St West was lonely, so Ed purchased the neighbouring Reid Building and converted it into a restaurant to attract patrons to the theatre. Mr Mirvish started the gentrification process in what would become the centre of the Entertainment District.

The Menu, Dress Attire & Outrageous Decor of Ed’s Warehouse

October 9, 1981 - "Notice Jackets Only" sign and menu at Ed's Warehouse
October 9, 1981 – “Notice Jackets Only” sign and menu at Ed’s Warehouse (City of Toronto Archives, Fonds 1526, File 67, Item 18)

Ed’s Warehouse opened in the mid-1960s. The menu was simple. Appetizers included shrimp cocktail, salad, tomato juice and French onion soup. The entrée was a choice of various cuts of steak that came with mushrooms and French fried onion rings or prime rib of beef au jus with Yorkshire pudding. All of the main dishes were served with mashed potatoes, tender green peas, fresh rolls, creamery butter and pickles. There was apple pie and a selection of chocolate, vanilla or strawberry ice cream for dessert.

A jacket and tie were required for men, and if you came without a tie, Ed supplied it. The décor of Ed’s Warehouse was an attraction in itself. It included antiques, red brocade, massive vases, various lamps including many Tiffany ones, red tablecloths, photos of celebrities and much more.

Ed’s Restaurant Empire

2021 - Looking northeast towards the corner of King St W and Ed Mirvish Way (Duncan St) in Toronto's Entertainment District
2021 – Looking northeast towards the corner of King St W and Ed Mirvish Way (Duncan St) in Toronto’s Entertainment District

Over the decades, Ed acquired more warehouses along the section of King Street West and opened Ed’s Seafood, Ed’s Chinese, Ed’s Italian, Old Ed’s and Ed’s Folly. Ed’s Warehouse closed in the late 1990s, while Old’s Ed’s, the last of Ed’s remaining restaurants, closed in 2000.

The Site Today

The building was later home to a Golf Town store, a gym and health care centre, offices and apartments.

In early 2023, the building was torn down. The site is being prepared for the construction of a 73-storey, mixed-use tower designed by Toronto-born Frank Gehry and part of the Forma development.

Did You Know?

  • The land the Reid Building resides on was once home to the first campus of Upper Canada College at Russell Square.
  • When the Reid Building was first constructed, it began the early 20th-century industrial/manufacturing era for what is known today as the Entertainment District neighbourhood.
  • The building was completed in the same year as the Great Fire of Toronto 1904 and was located only a few blocks west of where the devastating fire occurred.
  • The 1909 and 1913 additions to the Reid Building were designed by Toronto’s renowned architect duo of Sproatt & Rolph. They also were the architects of the Canada Life Building and the Christie, Brown & Company factory.
  • The Reid Building received heritage status in 1984.
  • In its time, Ed’s Warehouse was one of the most famous restaurants in Toronto.

Ed’s Warehouse Photos

1972 – Looking northeast towards Ed's Warehouse Restaurant at the corner of King St W and Ed Mirvish Way (Duncan St) in the Entertainment District of Toronto
1972 – Looking northeast towards Ed’s Warehouse Restaurant at the corner of King St W and Ed Mirvish Way (Duncan St) in the Entertainment District of Toronto (City of Toronto Archives, Fonds 2032, Series 841, File 76, Item 8)
2021 - The Reid Building at 266 King St W was once home to Ed's Warehouse and Ed's Folly. It was built in 1904 and designed by architect Alexander Frank Wickson. The building was demolished in 2023 to make way for the Forma condo development
2021 – The Reid Building at 266 King St W was once home to Ed’s Warehouse and Ed’s Folly. It was built in 1904 and designed by architect Alexander Frank Wickson. The building was demolished in 2023 to make way for the Forma condo development
April 2023 - Ed's Warehouse was once located on the northeast corner of King St W and Ed Mirvish Way (Duncan St) in Toronto's Entertainment District. The building was demolished in early 2023, and the site is being developed for the Forma East Tower, a 73-story mixed-use building. The photo shows the entire length of the west side of the Royal Alexandra Theatre. Also, notice the Atwell Fleming Printing Co Printers and Bookbinders ghost sign on the heritage building at 11 Duncan St on the left
April 2023 – Ed’s Warehouse was once located on the northeast corner of King St W and Ed Mirvish Way (Duncan St) in Toronto’s Entertainment District. The building was demolished in early 2023, and the site is being developed for the Forma East Tower, a 73-story mixed-use building. The photo shows the entire length of the west side of the Royal Alexandra Theatre. Also, notice the Atwell Fleming Printing Co Printers and Bookbinders ghost sign on the heritage building at 11 Duncan St on the left
1982 – Looking east towards a night view of Ed's Warehouse on King St W and Duncan St in the Entertainment District of Toronto
1982 – Looking east towards a night view of Ed’s Warehouse on King St W and Duncan St in the Entertainment District of Toronto (City of Toronto Archives, Fonds 1526, File 67, Item 31)
1982 - A night view of Ed's Warehouse, Ed's Folly, Old Ed's and Ed's Seafood on King St W at Duncan St, looking west
1982 – A night view of Ed’s Warehouse, Ed’s Folly, Old Ed’s and Ed’s Seafood on King St W at Duncan St, looking west (City of Toronto Archives, Fonds 1526, File 67, Item 30)
October 9, 1981 -  Looking east from Duncan St toward Ed's Warehouse on King St W
October 9, 1981 – Looking east from Duncan St toward Ed’s Warehouse on King St W (City of Toronto Archives, Fonds 1526, File 67, Item 19)
2021 - Looking northwest along King St W towards the buildings Ed's Warehouse, Ed's Folly, Old Ed's and Ed's Seafood once occupied
2021 – Looking northwest along King St W towards the buildings Ed’s Warehouse, Ed’s Folly, Old Ed’s and Ed’s Seafood once occupied
October 9, 1981 - "Notice Jackets Only" sign and menu at Ed's Warehouse
October 9, 1981 – “Notice Jackets Only” sign and menu at Ed’s Warehouse (City of Toronto Archives, Fonds 1526, File 67, Item 18)
1981 - Newspaper and magazine articles about Ed Mirvish and his businesses on the outside of Ed's Warehouse on King St W in Toronto's Entertainment District
1981 – Newspaper and magazine articles about Ed Mirvish and his businesses on the outside of Ed’s Warehouse on King St W in Toronto’s Entertainment District (City of Toronto Archives, Fonds 1526, File 67, Item 15)
October 9, 1981 - Ed's Warehouse on King St W once in Toronto's Entertainment District
October 9, 1981 – Ed’s Warehouse on King St W once in Toronto’s Entertainment District (City of Toronto Archives, Fonds 1526, File 67, Item 24)
1972 – Looking northeast towards Ed's Warehouse Restaurant at the corner of King St W and Ed Mirvish Way (Duncan St) in Toronto's Entertainment District. Newspaper and magazine articles about Ed Mirvish and his businesses were posted on the outside of the restaurant
1972 – Looking northeast towards Ed’s Warehouse Restaurant at the corner of King St W and Ed Mirvish Way (Duncan St) in Toronto’s Entertainment District. Newspaper and magazine articles about Ed Mirvish and his businesses were posted on the outside of the restaurant (City of Toronto Archives, Fonds 2032, Series 841, File 62, Item 24)
July 21, 1979 – Looking northeast from John St towards Ed's Warehouse, Ed's Folly, Old Ed's and Ed's Seafood once on King St W
July 21, 1979 – Looking northeast from John St towards Ed’s Warehouse, Ed’s Folly, Old Ed’s and Ed’s Seafood once on King St W (City of Toronto Archives, Fonds 1526, File 67, Item 65)
1970s - Looking east along King St W towards Ed's Lobster, Old Ed's and Ed's Warehouse on the left
1970s – Looking east along King St W towards Ed’s Lobster, Old Ed’s and Ed’s Warehouse on the left (City of Toronto Archives, Series 1465, File 458, Item 10)
1982 – Looking northeast towards Old Ed's and Ed's Seafood on King St W and Duncan St. Ed’s other restaurants along King St W
1982 – Looking northeast towards Old Ed’s and Ed’s Seafood on King St W and Duncan St. Ed’s other restaurants along King St W (City of Toronto Archives, Series 1465, File 530, Item 4)
1972 – Looking northwest towards Old Ed's once at the corner of King St W and Duncan St
1972 – Looking northwest towards Old Ed’s once at the corner of King St W and Duncan St (City of Toronto Archives, Fonds 2032, Series 841, File 52, Item 23)
1982 – Looking southwest towards Old Ed's and Ed's Seafood at the northwest corner of King St W and Duncan St. These were a few of Ed’s other restaurants along this stretch of King St W
1982 – Looking southwest towards Old Ed’s and Ed’s Seafood at the northwest corner of King St W and Duncan St. These were a few of Ed’s other restaurants along this stretch of King St W (City of Toronto Archives, Fonds 1526, File 67, Item 26)
October 9, 1981 – Looking east towards Ed's Seafood, Old Ed's and Ed's Warehouse on King St W
October 9, 1981 – Looking east towards Ed’s Seafood, Old Ed’s and Ed’s Warehouse on King St W (City of Toronto Archives, Fonds 1526, File 67, Item 15)
2020 - A TTC streetcar passing by the building that was once home to Old Ed's and Ed's Seafood on the northwest corner of King St W and Duncan St in Toronto's Entertainment District
2020 – A TTC streetcar passing by the building that was once home to Old Ed’s and Ed’s Seafood on the northwest corner of King St W and Duncan St in Toronto’s Entertainment District
2020 - The buildings that were once home to Old Ed's and Ed's Seafood at King St W and Duncan St in Toronto's Entertainment District
2020 – The buildings that were once home to Old Ed’s and Ed’s Seafood at King St W and Duncan St in Toronto’s Entertainment District
2021 - Old Ed's and Ed's Seafood once occupied the building on the northwest of King St W and Ed Mirvish Way in the Entertainment District
2021 – Old Ed’s and Ed’s Seafood once occupied the building on the northwest of King St W and Ed Mirvish Way in the Entertainment District
Between 1929 and 1930- The buildings that would become home to Ed's Folly, Ed's Warehouse, Old Ed's and Ed's Seafood restaurants on King St W at Duncan St in downtown Toronto
Between 1929 and 1930- The buildings that would become home to Ed’s Folly, Ed’s Warehouse, Old Ed’s and Ed’s Seafood restaurants on King St W at Duncan St in downtown Toronto (City of Toronto Archives, Fonds 1488, Series 1230, Item 3501)
October 9-1981 – Looking northwest towards the Royal Alexandra Theatre, Ed's Folly, Ed's Warehouse and Old Ed's once in Toronto's Entertainment District
October 9-1981 – Looking northwest towards the Royal Alexandra Theatre, Ed’s Folly, Ed’s Warehouse and Old Ed’s once in Toronto’s Entertainment District (City of Toronto Archives, Fonds 1526, File 67, Item 14)
2021 - Looking northwest along King St W in Toronto's Entertainment District. On the right is the Royal Alexandra Theatre, and next to it is the building once home to Ed's Warehouse and Ed's Folly. Further down the street were his other restaurants, including Old Ed's and Ed's Seafood
2021 – Looking northwest along King St W in Toronto’s Entertainment District. On the right is the Royal Alexandra Theatre, and next to it is the building once home to Ed’s Warehouse and Ed’s Folly. Further down the street were his other restaurants, including Old Ed’s and Ed’s Seafood
Circa 1978 – Looking northeast along King St W towards Old Ed's, Ed's Seafood, Ed's Warehouse and Ed's Folly in Toronto's Entertainment District
Circa 1978 – Looking northeast along King St W towards Old Ed’s, Ed’s Seafood, Ed’s Warehouse and Ed’s Folly in Toronto’s Entertainment District (Toronto Public Library RJ250-1)
1979 - Looking northeast towards Ed's Folly and the Royal Alexandra Theatre on King St W
1979 – Looking northeast towards Ed’s Folly and the Royal Alexandra Theatre on King St W (City of Toronto Archives, Fonds 1526, File 43, Item 3)
2021 - Looking northeast towards the corner of King St W and Ed Mirvish Way (Duncan St) in Toronto's Entertainment District. The building was torn down in 2023 to make way for the Forma condo development
2021 – Looking northeast towards the corner of King St W and Ed Mirvish Way (Duncan St) in Toronto’s Entertainment District. The building was torn down in 2023 to make way for the Forma condo development
January 2023 - Looking northwest on King St W at Ed Mirvish Way (Duncan St) towards the building once home to Ed's Warehouse. Officially known as the Reid Building, it's being prepared for demolition to make way for Forma's East Tower development in Toronto's Entertainment District
January 2023 – Looking northwest on King St W at Ed Mirvish Way (Duncan St) towards the building once home to Ed’s Warehouse. Officially known as the Reid Building, it’s being prepared for demolition to make way for Forma’s East Tower development in Toronto’s Entertainment District
January 2023 – Ed's Warehouse was once located on the northeast corner of King St W and Ed Mirvish Way (Duncan St) in Toronto's Entertainment District. The building was demolished, and the site is being developed for a 73-story mixed-use tower
January 2023 – Ed’s Warehouse was once located on the northeast corner of King St W and Ed Mirvish Way (Duncan St) in Toronto’s Entertainment District. The building was demolished, and the site is being developed for a 73-story mixed-use tower
2022 – Artist rendering looking northwest toward the future 73-storey and 84-storey Forma condo towers on King St W and Duncan St in Toronto. The buildings are designed by Toronto-born architect Frank Gehry
2022 – Artist rendering looking northwest toward the future 73-storey and 84-storey Forma condo towers on King St W and Duncan St in Toronto. The buildings are designed by Toronto-born architect Frank Gehry (Forma Toronto)
2023 - Ed Mirvish Walkway plaque on King St W between Duncan St and Simcoe St in Toronto's Entertainment District
2023 – Mirvish Walkway plaque on King St W between Duncan St and Simcoe St in Toronto’s Entertainment District
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