Originally the Allenby Theatre, later the Roxy, was once located at 1213-1215 Danforth Ave (east of Greenwood Ave on the south side) in The Danforth neighbourhood of Toronto.
Built in 1935/36, the Art Moderne-style building was designed by Kaplan & Sprachman, who specialized in designing movie theatres. The renowned architect team created many of Toronto’s beautiful marquee movie palaces, including the Bloordale and Eglinton.
In the early 1970s, the theatre was renamed the Roxy, also referred to as the Original 99-Cent Roxy Theatre. It was a repertory cinema that showcased classic, horror and sci-fi movies like The Rocky Horror Picture Show (1975), Bambi Meets Godzilla (1969), Gimme Shelter (1970), A Clockwork Orange (1971), Monty Python and the Holy Grail (1975) and Eraserhead (1977). After the theatre closed in 1987, the building housed various businesses, including an after-hours club and a restaurant.
The building received heritage status from the City of Toronto in 1985 and the Ontario Heritage Trust in 2007.
The Imperial Oil company purchased the property, and in 2011, the restoration of the historic theatre was completed. The building once again features the former theatre’s facade, marquee and ticket booth. Today, the building is home to Tim Horton’s and Circle K.
Allenby Theatre Photos
















Allenby Theatre 1936
“The Allenby was designed in the Art Moderne style by noted Canadian theatre architects, Kaplan & Sprachman. Beginning in the mid-1970s, it enjoyed a revival as a repertory cinema named the “Roxy”. When the site was redeveloped in 2010, the Allenby’s façade was restored.”
Designated under the Ontario Heritage Act, 2007
Heritage Toronto 2011



SOURCE
- City of Toronto Heritage Register: 1213 Danforth Ave
- Ontario Heritage Trust: 1213 Danforth Ave
- Heritage Toronto (plaque)
- The Globe and Mail Newspaper Archives: Sep 10, 1971, pg 13
- The Globe and Mail Newspaper Archives: Jun 9, 1973, pg 27
- The Globe and Mail Newspaper Archives: Jan 5, 1980, pg E17
- The Toronto Star Newspaper Archives: May 12, 1987, pg F1
- Photos: Denise Marie for TorontoJourney416
- Vintage Photos: City of Toronto Archives
- Street Photo: Google Maps
- Toronto City Directory 1950 from the Toronto Public Library
